CMO Owls

Free UTM Builder

Tag the links you share in emails, posts, bios, ads and QR codes so Google Analytics shows exactly which ones bring visitors and sales. Fill in three fields, copy the link. Everything runs in your browser; nothing is sent to us.

Where the visit comes from
The type of channel
The promotion or campaign
Optional: which link or creative
Optional: paid keyword
Optional
Your campaign link

    How to use the UTM Builder

    1. Paste the page address you're linking to.
    2. Pick a preset or fill in source, medium and campaign (lowercase, no spaces: the builder warns you).
    3. Copy the tagged link and use it in your post, email or ad; the visits then show up by campaign in Google Analytics 4.

    Links are built in your browser; nothing is sent anywhere.

    Full guide: the UTM Builder on cmoowls.com explains the settings, real examples, common mistakes and FAQs. This page is the open-source copy from CMO-Owls/free-seo-tools.